Culture Shock - Protection by RAM Records published on 2011/09/09 16:35:52 +0000 Having made his Ram debut in 2006, it’s been an exciting half-decade for James Pountney. While ‘The Bypass’ smashed onto dance floors and into DJs’ record boxes as part of Ram’s ‘Dimensions’ series Culture Shock was instantaneously secured as a name to watch. Several collaborations with Brookes Brothers, a succession of smashing solo hits and an outstanding remix for Nero’s chart smash ‘Guilt’ later and Culture Shock continues to amaze anyone with a keen ear for beautifully produced and effortlessly unpretentious D&B. Infused with progressive electro-house influences and steeped in gentle melodies that stick in your head, Culture Shock is a master of balancing dance floor friendly production and magnificently simple musical elements. Proving that statement true on the A side of the latest Ram single is ‘Protection’ is an effortlessly beautiful track that takes Culture Shock trademarks to the next level. Slowly evolving and changing throughout, this tune takes you by the hand and leads you slowly, but surely, to the dance floor. Expertly crafted synths toy with a signature bassline and this one will undoubtedly have people captivated when it drops. Backing that up is ‘Ohrwurm’ - or ‘Earworm’ for those who don’t speak German! Literally translated, this phrase refers to a portion of a song which gets stuck in your head. And boy does this track do that! Simple yet highly effective synths spring across a swing beat rhythm and bouncing bass notes creating a monster that’ll have clubs jumping til the early hours. This is another outstanding Ram 12”.