Hi I’m Fionn Wright, Your China Dream Coach for Entrepreneurs and Executives. Welcome to the Your China Dream Season 2 where we hear from 10 of China’s most successful foreign entrepreneurs and influencers on how they got to where they are and what you need to know and do to achieve your China Dream! Remember to like, subscribe and share, we have more seasons coming!
In this episode I talk to Michael Norris, China Consumer and Tech Trend Researcher. He’s a loud and accurate voice when it comes to analyzing the market and his Chinese is on point, at the level of a Chinese college graduate, which really lets him get inside the mind of the Chinese consumer. He speaks fast, in both English and Chinese, so you may want to slow down the recording to catch all the nuggets of wisdom that he drops.
Michael's Bio on LinkedIn:
"I research and consult on how China's economic, cultural, societal and technological changes affect how brands create and capture value in China. This translates into expertise on:
- China's consumption trends
- Value propositions for Chinese consumers
- Competition in China's luxury, nutrition, travel and lifestyle industries
- China tech trends
I've delivered breakthrough insight and consumer-facing strategies for Johnson & Johnson, Unilever, Shell, and Tiffany. I'm equally trusted by foreign and domestic firms to deliver results.
I regularly write media commentary, conduct speaking engagements and have closed-door discussions with investors and executives. If you have a request for any of these, please contact me directly via LinkedIn."
Add Michael on LinkedIn: https://www.linkedin.com/in/michaeljo...
About the Interviewer:
Fionn is named by City Weekend Magazine as one of the “11 Most Influential Movers & Shakers in Shanghai” – a city of 24 million – for the impact of his coaching & TV appearances.
He had a dream… but could he really make it a reality?
After skipping 2 grades, Fionn earned his Bachelor in International Business focused on China while learning to speak fluent Chinese & traveling the world for free by developing a method of speed-learning to distill 4 months of material into 4 hours.
After working in Africa, Europe, North America, South America & Asia as a coach helping others in their businesses, career, and relationships he filmed an Internationally Award Winning Documentary on Chinese Business and was offered a chance to be a partner in a multimillion-dollar construction project but would have to give up his dream of starting a family & being a world renowned coach.
He finally decided, “I MUST FOLLOW MY HEART” – to get married, have children and start business with his Salsa-dancing Shanghainese Soulmate. Seeing gaps in Shanghai’s traditional market for corporate training, children’s education and language learning, he founded & ran 3 innovative coaching companies, led a team to develop the first Holistic Wellness Programs in China, became the youngest NLP & Neuroscience Coach in the world & a Personality on Chinese National TV seen by 100+ MILLION PEOPLE.
Having had the opportunity to grow his personal brand in China, he now travels the world with his wife and 2 sons, live-streaming to up to 30,000 people simultaneously, living his dream & coaching others to do the same. He makes it his daily mission to transform into the best husband, father and human being he can be to help as many people as he can live a life they love. As Fionn always asks, “Are you closer to your dream today than you were yesterday?”