Understanding Critical Tipping Points by qrca published on 2016-10-06T20:45:23Z Four independent QRCA professional research colleagues with extensive health care experience joined together to conduct an exciting research case study. By extensively layering projectives into both telephone and online methodologies, they demonstrate how they expedited rich, compelling and actionable strategic insights. They illustrate how “tipping points” evolved while physician-patient conversations and patient journeys truly came alive! To showcase these qualitative techniques and methods, they conducted a timely and compelling case study with rheumatologists and with patients with moderate-to-severe rheumatoid arthritis to understand: What holds physicians and patients back from increased use of biologics? What are tipping points for physicians to prescribe biologics for appropriate patients? What are tipping points to trigger patients to accept biologics? Come experience a deep dive into projective techniques that resulted in identifying potential opportunities for existing and new-to-market pharmaceuticals. Learn how this approach to identify “tipping points” can also easily serve as a model for non-pharma product categories.