Qcast Webinar: When Going Remote Gets You Closer to the Insights by qrca published on 2016-05-10T19:55:52Z Why are so many researchers hesitant to go mobile with research in a world so dominated by smartphones? Fear of the unknown and lack of proven success are likely to blame. This is precisely why we’ve asked Kathryn Winland to share her experience using a recent hybrid study that combined both mobile and in-person shop-alongs. This session will uncover the unique advantages of mobile qualitative, and will help you determine when mobile can add value and when traditional in-person methods may still be the best bet. In either case, you will walk away with valuable tips and techniques to make the most of both mobile and in-person research, which you can apply to shopper insights, app usability, digital ethnography, and more.