Pura Vida Bracelets Pura Vida Bracelets La Jolla, CA Welcome to the sounds of Pura Vida. Music inspires us every day to keep creating more of the bracelets you love. Enjoy this playlist of our favorite tracks that we rock out to while working away in the office. Remember, every bracelet purchased helps provide full-time jobs for local artisans in Costa Rica. Pura Vida!