The Impact of Data and Analytics on Marketing - with Dorothee Seedorf and Philipp Werner | PAP #010 by Project A | The Operational VC

Data collection and analysis have transformed the way marketing departments work. Today, it’s essential that marketers have a data-driven mindset and an ability to interpret and translate data into actionable insights. This helps them spend their budgets more efficiently as in the past. However, we’ve still got a long way to go. Customer journeys in the digital age are complicated, and many companies still rely on last-click attribution. In this episode, the third in our BI series, our CMO Dorothee Seedorf discusses with Philipp Werner, Director of BI, how the two departments work together at Project A to overcome these challenges.

PAP#010 is the third part of our series on BI.

Moderation: Rainer Berak
Guests: Dorothee Seedorf, Philipp Werner
Language: English