Data-Driven Recruiting: How to track your candidate journey | PAP#087 by Project A | The Operational VC published on 2020-03-22T08:30:08Z Being data-driven in talent acquisition increases the efficiency of our recruiting. Using data helps recruiters to better understand the candidate's behavior and thus optimizes talent attraction and the hiring plan. Which KPIs could be tracked to improve hiring decisions? How can data be collected and used in your talent acquisition process? Our COO Rainer Berak talks with Andrea Althaus, Director of Talent Acquisition at Project A about her approach to set up a trackable candidate journey, key metrics, and how we can adapt parts of our processes from the Online Marketing logic.