Primo Cruz

Davie

The landscape of music is always cultivating new sounds and artists who start out with a dream and a passion to bring their visions and life stories to life. In today’s world of music entertainment, anyone who has a hunger to live out childhood dreams has a chance to develop themselves into the “star” that will ignite the dance floors across the globe. Primo Cruz has always been a student of the culture of modern day hip hop, rock and dance music since he was born in 1985 in Miami, Florida. Primo got his first glimpse of the booming music scene in Miami from his father; Jose Montoya who emigrated from Cuba in the early 80’s. During the Miami Vice era, Primo Cruz father became one of Miami’s biggest music promoter and club owners. Primo always saw his dad working with freestyle music artists such as George Lamond and Coro to name a few. While sneaking into clubs to accompany his father, he developed an appetite for the music entertainment industry. “I watched rappers and singers living that fast life, and I wanted a piece of that spotlight” said Primo Cruz. During the time when Primo was trying to stay out of detention and becoming the popular ladies’ man in his high school, he began competing in pro paintball competitions where he gained a cult following for his rebellious style and attitude. Primo Cruz soon got a call from a TV station that was looking to find talent for a popular show called Adrenaline Hour. After that TV show ended, Primo Cruz hosted another primetime show named, T.V Latin Music. “It was a fun and controversial music video show that allowed me to expose the booming Miami audience to music that I liked to listen and dance to.” Unlike other music video shows, Primo Cruz became the first VJ to ever put on primetime TV , Cuban reggaeton music videos. While Primo Cruz was becoming a popular TV personality in Miami, and partying like a rock star with the best in the music industry, he took the opportunity and teamed up with local producers and Dj’s and began to develop his own signature hip hop style infused with a beat driven EDM flavor. He inked a deal with local label 4 Power Records and released handful of singles, including; "I Need Love" - Ft "Oba Frank Lords", “Been Made” and the EDM club thumping anthem “Watermelon Chalk” among others that have charted on iTunes and other online music retailers. “I'm not just your ordinary guy that play's by the rules very much, I'm Primo Cruz and when I work on my music, I always break rules…” Currently, Primo Cruz is once again preparing to attack the music scene with his signature baritone raspy voice and controversial stories of the fast life of a rebel who breaks all the rules. He is teaming up with talented producers and remixers from both the USA and Europe and is developing new music that will break rules and make you turn up the volume and pump up the bass.