Pay Attention by Peter Sainsbury published on 2020-06-23T07:14:25Z The disinformation age is drowning us in a deluge of data, ‘facts’ and opinion. It consumes our attention. The result of this deficit of attention is the rise of fake news, media bias and a polarised society. Our capacity to reason what is happening in the world and to make better decisions has become incapacitated amid the cacophony. Instead, we outsource our thinking to others without even realising it. It may feel like we are making our own well informed decisions. More often than not that is an illusion driven by the narrative machine. Genre Business