Pacific Electronic Music
Veteran Record Executive Jerry Greenberg has formed a new worldwide music company, Pacific Electronic Music (PEM), with Ibiza based electronic producer and DJ Max Martire, of the DJ duo The Aristofreeks. PEM's first signing was Kathy Sledge, lead singer of Sister Sledge. The company’s has offices in both Beverly Hills and Ibiza, and is focusing on releases in electronic dance music with global appeal. Global distribution is by the Legend Group.
PEM launched the label at the 16th Annual DJ Awards in Ibiza, September 25, 2013, with a live showcase of The Aristofreeks and Kathy Sledge performing "We Are Family". The Ibiza DJ Awards presented Jerry Greenberg with the coveted Lifetime Achievement Award for his decades of hands-on shaping of the music of generations. Furthermore, the organization also awarded Kathy Sledge the prestigious Outstanding Contribution Award for her work both inside and outside the music industry.
Greenberg, who at 32 became the youngest ever major label president when he was elevated at Atlantic Records, is the Chairman of PEM. At Atlantic, Greenberg signed classic rock acts Genesis, Foreigner, and Whitesnake, among others. He oversaw the massive success of both The Rolling Stones, AC/DC and Led Zeppelin, just to name a few.
Max Martire hit his stride in the early 90's as a DJ at Ibiza's hottest clubs, and was instrumental in transforming Space from an unused patio, to the ultimate club experience on the island. He was the club owner's resident DJ of choice at both Amnesia and Space, paving the way for the phenomenon of Ushuaia, a large capacity, outdoor venue in Ibiza that can accommodate thousands of revealers for massive parties, DJ sets and concerts by A-List artists.
Kathy Sledge is a natural fit in today's electronic music scene, singing lead on two of the most beloved, best-selling, and worldwide recognized dance songs ever produced. Her voice is instantly recognizable to today's fans and she continues to sing her hits to sold-out clubs and packed private appearances worldwide. Kathy Sledge stated, “I’m excited to be involved with the electric energy of the PEM Label. Jerry Greenberg and Max Martire's enthusiasm and innovation are exceptional! The fact that Jerry Greenberg was one of the first label presidents I had the pleasure of working with when I was a teenager recording "We Are Family" is absolutely surreal! I feel like we've all come full circle!"
Next to sign was 'Next Step' who are nonetheless than former lead singers of Chic Norma Jean Wright, Luci Martin and Alfa Anderson, a natural fit into the label's roster as those three ladies embody the musical style of revisiting classic disco hits with contemporary remix productions by injecting legendary disco artists from the ’70s into modern house.
New collaborating artist is legendary Disco producer Patrick Adams who has earned 32 gold and platinum records in his long carreer. He is known primarily for his production, songwriting and engineering work with the New York-based Salsoul Records, Prelude Records and other major record labels as well as his associations with recording artists such as R. Kelly, Keith Sweat, Teddy Riley, Salt-N-Pepa, Jocelyn Brown, Loleatta Holloway, Leroy Burgess and bands (The Universal Robot Band, Logg and Musique).
Other singer collaborating is Christine Wiltshire, best known for her Disco hit "Keep on Jumping" with Musique, amongst others, working with the Aristofreeks on new songs as well as remixing some of her hits.