Your Execution Year: Fly or Die in Four Quarters - SXSW Interactive 103 by SXSW published on 2013-04-18T20:37:07Z The odometer on your startup is turning over 1095 days - your third year building your passion into a business. You've raised your seed and Series A, recruited the first twenty employees, snagged the first thousand customers or the first million users, and landed your first press clippings. The product/market fit is snug, the vision is crystallized, and the steep slope of hockey stick growth looms before you. And between you and that peak's summit is four straight quarters of pure, unglamorous agony. Welcome to your Execution Year. Everyone talks about honing the fundraising pitch and the billion dollar exits, setting up your cap table and the timing of your IPO, but no one talks about when all the talk evaporates into the real numbers that will make your business sink or shine - the year your team's execution decides whether or not you make it. Veteran "30th employee" Rob Spectre from Twilio talks about a few lessons learned through his five execution years.