Why Content + Scale = A Win For Game Advertising - SXSW Interactive 2014 by SXSW published on 2014/03/11 21:39:50 +0000 Gaming is an advertising medium which is driven by engaging content and cross-platform solutions and, increasingly, brands are taking notice with higher advertising spending across console, social and mobile. During this informative and fun session, we will focus on the content and audience of today’s game play which is the focus of the IAB Games Committee. You will learn the latest statistics from newly released, updated Nielsen research including trends on who is playing, where they’re playing and when they’re playing. And we’ll share three short video case studies of IAB MIXX Award finalist entries showing highly entertaining and engaging game advertising creative with proven results for brands. Last year's SXSW attendees really liked the videos which sparked a lot of great discussion during the Q&A session. Come join us and walk away with a better sense of the value and scale of game advertising. This SXSW Gaming Session at the Long Center is FREE and open to the public. However SXSW Interactive, Film, Gold and Platinum badges gain priority seating.