WTF Is a DEO? The Mashup of Creativity & Business - SXSW Interactive 2013 by SXSW published on 2013/03/13 18:25:58 +0000 A “DEO, or the “Design Executive Officer”, is a hybrid of a strategic business executive and a creative, problem solver who places design and creativity at the center of their organization. They are the catalysts for transformation and the agents of cultural change. As our world is at a crossroads, these new leaders are cutting through the old paradigms and creating new solutions for very challenging times. Presenters Maria Giudice and Christopher Ireland will help you survey your own skillset in this area and help you focus on techniques, tactics and intuitions to unlock creativity and become a better business leader.