What Does Guitar Hero Have to Do with Your Health? - SXSW Interactive 2013 by SXSW published on 2013-03-14T23:18:39Z Everyone wants to get healthier. New solutions arrive daily. Yet the challenge isn’t getting people to try new things and start new habits but getting them to stick with them. A new generation of hardware and software solutions are tackling this problem by integrating gamification, socialization and habit design mechanics into their platforms to create ongoing engagement. The founders of two start-ups who are tackling this problem in two fundamentally different ways will chat with each other about their approaches. Nadeem Kassam, founder of Basis (www.mybasis.com), is building healthy behaviors through the integration of habit design into a hardware and software solution. Kai Huang of Guitar Hero fame, has founded a new start-up, Blue Goji (www.bluegoji.com), to tackle the problem through a software-based gamification approach. Hear their lessons learned and how their companies could influence one of the most critical issues of our time: the nation’s health.