Voto Latino and National Voter Registration Day - SXSW Interactive 2013 by SXSW published on 2013-03-14T15:30:43Z In 2008, at least 6 million Americans didn't vote because they missed or didn't know their voter registration deadline. In 2012, the first-ever National Voter Registration Day set out to fix that, and in the process wound up making a national holiday. On September 25, 2012, more than 1200 partners organized almost 1000 events across the country to register voters. Voto Latino, along with a handful of other groups, helped shepherd NVRD from concept to completion. Online, NVRD set out to take over the Internet, leveraging celebrities, media, and most importantly grassroots supporters to do what had never been done before -- help people beat their deadlines and make sure they were registered to vote. We were successful, but there's more to be done. Join us as we dissect the first-ever NVRD, and talk about what we think it will take to make this the first of many voter registration holidays to come.