Trillions: Thriving in the Information Ecology - SXSW Interactive 2013 by SXSW published on 2013-03-12T16:05:56Z The web is over, it was a cute lab experiment, the sort of toy that Nature watches her children play with and laughs. Six billion mobile devices. Eight? Ten? Cute as a button. What will happen when we climb the next mountain? When instead of information being "in" computers; people, products, environments, and cultures begin to live "in" the information? What does it mean when your khakis, your T-shirt, your soap dispenser, your paper towels, your home, your community, has an API? When they all join the social network and stream billions of bits of information from trillions of connections? If apps can become billion dollar businesses by selling features for 99 cents today, what will happen when we enter the realm of T-commerce, where a trillion sales of a fraction of a penny birth entirely new industries? This session will outline a framework at the intersection of design, technology and business that focuses on putting people at the center of the journey towards Trillions.