The Power of Film (To Change the World) - SXSW Film 2013 by SXSW published on 2013/03/15 22:26:57 +0000 The long- running debate about the power of film to effect real change in the world has 'jumped the shark' through the commercial and results-oriented success of numerous documentary and narrative films. From the widespread notoriety of The Help and Kony 2012 to less-known short and feature docs that are moving audiences to action, filmmakers now have the tools and outreach to make a real difference on countless issues. But while the potential for effecting change is there, important questions remain about the balance between hype and reality, truth and fiction, and exaggerated claims and measurable impacts. The Power of Film (to change the world) is a look at numerous issues that are currently shaping key parts of the future of film. From studio films to indie features and viral shorts, is a film's power to affect social change determined by a its commercial success or by the actions and attitudes of a potentially smaller but more committed group of viewers?