The Athena Doctrine: Rise of Feminine Values - SXSW Interactive 2013 by SXSW published on 2013-03-12T23:14:52Z The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule the Future. Japanese startups talk of combining “chikara” (power) and “ai,” (love), to succeed in a time when co-operation is as important as ambition. Icelanders crowd sourcing a new Constitution say they must make “prudence and responsibility” the law of their frozen land. In both places, and the world over, leaders are deploying feminine strengths and values to recover from economic and social crises and create a more hopeful future. Two years, 64,000 people surveyed in 25 nations and interviews from another 15 countries tell stories of how the most innovative men and women are creating a world we'd all want to inhabit.