SXSW 2019- FinTech's Achilles Heel: Reaching the Underserved by SXSW published on 2019-03-14T17:35:12Z Over the past decade, the FinTech revolution has been heralded for it’s democratization of financial services. FinTech companies have been pushing the financial space forward by using technology to reshape services that were once exclusive to banks and financial institutions. FinTech has always been about increasing accessibility, but despite major strides in these sectors there still remains a large community that goes overlooked — the low-income and minority communities. So what is really holding fintech back from fully tapping into the underserved market? In this session, we will explore the biggest barriers for entry and how a lot of the assumptions we make about low-income behavior are often wrong, while giving you the learnings that changes how we build our product.