SXSW 2019 - A Language to Foster Innovation by SXSW published on 2019-03-10T19:38:28Z Pilots, divers, firefighters or surgical teams can’t afford misunderstandings. Neither can organizations when trying to innovate to survive. The former use strict language codes to avoid fatal miscommunication. Yet for some reason, organizations do not. Learn a product innovation language that lowers the risk of innovation failure significantly, and how companies can learn and adopt it.