Social Circles vs. Social Media - SXSW Interactive 2013 by SXSW published on 2013-03-12T21:55:18Z This panel will look at how people socialize online and offline – and how these interactions affect each other. Just as they do in real life, people on social networks and social media form social circles – in a way that can be even more evident than in real life. Do these groups move offline and socialize in real life? Are they forming groups based on social connections, or via interests? On the other hand, friends who socialize offline form similar social circles online. How does this affect their real-life group dynamics? In this discussion, GroupMe Co-Founder Jared Hecht, Path’s Director of Product Dylan Casey, HowAboutWe Co-Founder Brian Schechter and Fast Company’s Austin Carr will discuss how users’ digital interactions are inspiring offline experiences and in effect, how companies are catering to this growing need for online interaction amidst offline activities.