Shaping UX When Users Are at the Wheel - SXSW Interactive 2013 by SXSW published on 2013-04-23T16:54:52Z Peer-to-peer marketplaces for offline services face a big UX challenge: users' experiences depend on other users, not just the company. But these platforms still live or die on the quality of the experiences they deliver — so how can they shape that? Two fast-growing peer-to-peer transportation marketplaces offer compelling case studies. John Zimmer is Co-Founder and COO of peer-to-peer ridesharing platforms Lyft and Zimride. Jeff Miller is Co-Founder and CEO at Wheelz, the peer-to-peer carsharing company partnered with Zipcar. They’ll dive into detail on how to build peer-to-peer transportation products that connect users seamlessly while consistently offering outstanding experiences on the ground and online.