Powerful Ways to Use Social Media to Drive Impact - SXSW Interactive 2013 by SXSW published on 2013/03/14 18:10:44 +0000 The power of social technology can be nothing short of revolutionary. In 2008 for example, the Red Cross raised more than $30 million for Haiti through SMS donations. Technologies that enable us to poke our friends or retweet a kitty picture are also able to connect and mobilize us to bring about change. What differentiates those harnessing social media for something more impactful than procrastination? Contrary to what you may think, promoting a personal goal is inherently social. To be successful, however, you must translate passion into a powerful story and tell it in a way that generates contagious energy. By doing this, you generate participation, networking, growth, and ripple effects—combining to form a movement that people feel they are a part of. Your personal goal then becomes collective. Drawing on psychological research, The Dragonfly Effect provides a framework to show you how to do this through four key skills—Focus, Grab Attention, Engage, and Take Action.