Ninja Innovation: Ten Killer Strategies - SXSW Interactive 2013 by SXSW published on 2013-03-13T20:37:54Z What leads to success? Why do some companies thrive while others fail? For 30 years, Gary Shapiro, CEO of the Consumer Electronics Association (CEA) and host of the world’s largest annual innovation event CES, has worked with the world’s most innovative and successful businesses – companies like Apple, Google, Intel and Microsoft. Shapiro shares the strategies that made these businesses and smaller companies successful . Incorporating lessons learned from his study of martial arts, “ninja” is a metaphor Shapiro uses to draw parallels between business and ancient warriors, to demonstrate how to create a “killer strategy” that’s defined by clear goals, flexibility and a focus on competition and innovative thinking. From defining one’s initial goals to building an army of “ninja” collaborators, Ninja Innovation shows readers how people and companies get on top, stay on top and change the world, with first-hand examples including Amazon, eBay, IBM and Ford.