Moving the Needle: Creating Enough Momentum - SXSW Music 2013 by SXSW published on 2013-05-14T19:13:28Z There are two main schools of thought about Big Labels/Big Management. It's either the 'they're corrupt dinosaurs and we don't need them' or 'I need someone to back me and make me a star'. If you believe the latter, how do you move the movers and shakers? How do you get on the radar of the star makers and power-brokers? Answer: move the needle. Learn about the practical ins and outs of building enough career momentum and earning the credibility to make it happen.