Mobile Disruption & the Rise of the Local Web - SXSW Interactive 2013 by SXSW published on 2013-03-12T15:21:57Z Commerce is entering an era of democratization, changing the way people purchase and distribute goods and services. At the heart of this shift is the rise of mobile devices, which have helped revolutionize commerce by providing a platform to identify, locate and pay for goods and services. Customers can order services directly and have them delivered in near real-time, while local merchants can communicate directly with their customers. Still, a huge opportunity for disruption exists as much of the $3T in annual revenue generated from local services and commerce is offline. Harry McCracken of TIME will moderate a panel with local commerce industry leaders, including Chi-Hua Chien, partner at Kleiner, Perkins, Caufield & Byers, Bo Fishback, Co-Founder and CEO of Zaarly and Logan Green, Co-Founder and CEO of Zimride, to discuss how the local web is reinventing the way services are purchased and delivered and its implications for consumers, providers and the future of commerce.