The Rise of Re-Commerce: Shop Used in a New Way - SXSW Interactive 2013 by SXSW published on 2013-04-19T16:28:13Z Fact: There is $7,000 worth of unused stuff in your home. But turning that stuff into cash isn't easy, and most consumers don't even know where to start. Despite a decade of web innovation, services that help you sell or rent out used goods never became mainstream. Is it because we live in a throw away society? Or because "used" as a market isn’t sexy? Whatever the reason, resale hasn't received much attention since eBay's launch in 1995. But the times are changing. Consumers are becoming increasingly conscientious. Shoppers are demanding environmentally responsible options at lower prices. Being frugal is suddenly trendy. Resale’s time is now, and new Internet startups are stepping up to the plate, meeting consumer demands with innovative twists on an age-old industry. The “re-commerce” market is defined by the recovery of product through online distribution channels. We’ll explore the growing consumer need for resale and the challenges tied to building these platforms online.