Lean Forward & Back: Social Video Can Have It All - SXSW Interactive 2013 by SXSW published on 2013/03/10 18:13:10 +0000 Can great technology and elegant UX solve the problem of how to fully engage audiences with online video while still providing a “lean back” viewing experience? Or are these two modes of experiencing media forever incompatible? Come find out as we look at the case study of OVEE, the Online Video Engagement Experience, a one-of-its-kind social screening platform created by the Independent Television Service with funding from CPB and in partnership with software development agency, Carbon Five. OVEE was created to meet the challenges of presenting high quality film and television content, and building a unique real-time engagement experience around it for teachers, public television viewers, community organizers and dedicated fans. Meet the lead developer and lead strategist who have committed to this search for the holy grail of online video experiences.