Hype vs. Reality: Takeaways from SXSWi 2013 - SXSW Interactive 2013 by SXSW published on 2013-03-14T23:25:22Z Digitas, a digitally led, integrated brand agency, is collaborating with SXSWi to present the real story of SXSWi 2013. By analyzing a variety of data collected before, during and at the end of this year's Festival, Digitas’ Beth McCabe, social marketing/tech guru, and Itai Asseo, creative technologist behind Digitas Labs — a tech-inspired incubator within the agency — will reveal the hot topics going into SXSWi 2013 and compare them with what actually resonated with this year’s attendees. Did the hype match the reality? What created the most buzz, and why? What were the biggest surprises? Beth and Itai will use interactive visual aids to bring the story of SXSWi 2013 to life and reveal what it means for you and your business. Discover the headlines you need to know to distinguish the hype from the reality.