How to Uber-ize Public Transit to Save It - SXSW 2017 by SXSW published on 2017-03-16T18:37:56Z What do ridesharing apps, autonomous vehicles and outdated infrastructure have in common? According to some, all are contributing factors to the ultimate demise of public transit. With big changes to the transportation landscape underway, what does this mean for public transit and the future of mobility? Does mass transit even stand a chance of surviving, much less thriving? The answer lies in optimizing multi-modal transit and creating the best path for riders’ entire journey across all options. By taking a user-first approach that Uber and others have successfully implemented, transit providers can blow up the barriers that keep people from using mass transit in the first place.