Hooking Up Happier: Design Insight from Grindr- SXSW Interactive 2013 by SXSW published on 2013-03-11T00:10:51Z Grindr, the popular location-based app for men seeking men, started four years ago and now has a user base of five million. The service continues to grow at a rapid pace—in spite of new direct competitors like Scruff and Jack'd cropping up, and existing sites like OKCupid adding geo-location. While Grindr is less known than other locative services like Foursquare, it is often recognized as one of the best services for socially connecting its users. At the same time, services like Grindr aren't without discontent. Many users are discouraged by their interactions, at turns coarse, unsatisfying, or — worse — absent. This talk provides context for Grindr's success and presents the service through the lens of a game designer — reasonable considering many consider hooking up a game anyhow. Drawing from research, the talk will suggest how design impacts the rules of the game, the best strategies for successful meetups, and what designers for locative services could learn from Grindr.