Creator vs. Audience: Next Chapter in Storytelling - SXSW Interactive 2013 by SXSW published on 2013-03-15T23:20:53Z The emergence of incredibly strong and meaningful social relationships being formed by a community through a collective elaboration of meaning, especially when it's related to the pop culture arts and creative collaboration of the arts themselves, is the little foreseen positive development for social good as the web enters a more thoughtful evolution. 50 Shades of Grey began as Twilight fan fiction -- the positive responses from readers guided E.L. James rewrites into a bestselling series. ME3 creators faced backlash from fans when the narrative conclusion did not satisfy longtime players. As the line between production and consumption blurs into a new paradigm, with fans investing themselves in plot lines and characters, it’s increasingly important to strike a balance of maintaining a creative vision while monitoring and utilizing consumers’ guidance to ensure a project’s success.