Contagious Content: Making Healthy Behavior Stick - SXSW Interactive 2013 by SXSW published on 2013/04/22 17:06:02 +0000 Health today is everyone’s business. Industries, companies and individuals are shifting their perception of health from something to fix to something to encourage. Digital storytelling and content are uniquely positioned to foster well-being in the near-term and impact the long-view of human sustainability across genders, races and socioeconomic classes. Sponsored by Edelman Edelman’s proprietary research shows that social interaction is key to spreading good health, but many with the highest potential to positively influence others are avoiding them instead. Interactive industries have an opportunity and responsibility to reinforce the healthy lifestyle choices of others. Because the truth is: business leaders are setting health policy in the digital sphere whether they are conscious of it or not. This panel will explore the research and anecdotes of how digital content can transform health, change attitudes and behaviors and turn knowledge into action through compelling storytelling across mediums.