Casual Music Fans: Behind the Trend and Proud - SXSW Music 2013 by SXSW published on 2013/04/15 20:48:00 +0000 Over the last few years we've talked incessantly about how musicians can build sustainable careers by catering to diehard superfans. While this may work for cult fans, is the over-emphasis on superfans causing musicians to miss out on a larger, albeit more passive, fan following? In tech spaces, we understand that different strategies are needed when talking to mainstream customers versus to early adopters/tech evangelists. The same idea applies to musician fanbases as well, but we know very little about what it means to be a "casual music fan." Hear original research that constructs a profile of the casual music fan and what this means for musicians and their teams.