C3S: Putting the Revenue in Creative Commons - SXSW Music 2013 by SXSW published on 2013-04-03T17:52:56Z Creators from Europe do not always have the option to use Creative Commons. Only a few collecting societies do offer that. Actually, CC users are kept out of the market, simply because individual contracts don't allow for airplay. This fact, and a vacuum of knowledge about CC leads to a situation where artists using CC can hardly make a living from it. Advocates want to change this situation. It's urgently required for artists to have a true artist-friendly collecting society. One that is transparent, flexible, and shaped by the artists themselves. One that embraces today's technology for the benefit of 1-on-1 billing - no statistically based distribution key required anymore.