Big Box Office: Marketing Films in a Mobile World - SXSW Convergence 2016 by SXSW published on 2016-03-15T15:45:57Z Mobile creates opportunities to help audiences discover films on one screen (the small screen of our mobile phones) that they plan to view on another screen (the big screen in theaters). Studios are taking advantage of these trends, delivering millions of mobile video views to the right audiences and driving success for all types of films. Come hear real world examples from Universal Pictures, and learn the best approaches for mobile marketing: how a monster hit like Jurassic World benefited from mobile-friendly content delivered to a mass audience while genre films benefit from insights into audience segments ranging from multi-cultural to multi-generational.
