Ask The Mentors: How to Startup in Austin - SXSW Interactive 2013 by SXSW published on 2013-03-11T00:12:27Z The Austin tech scene is booming, more and more companies are considering laying down their roots in the capital city. With a top research university, business-friendly tax incentives, and an awesome startup-friendly culture (not to mention the breakfast tacos and the barbecue), startups find fertile ground in Austin. But where do new entrepreneurs start? How do you assemble an awesome team? What do you do when it’s time to start hiring? What tax regulations will you have to navigate in your industry? How do you set up your finances? What do you do after you raise a round of funding? What does a go-to-market strategy look like, and how do you convey your message to the media? In this panel we’ve put together a group of sage mentors in PR and marketing, accounting, law and HR from the Austin startup community to answer your questions. Through an open conversation we will discuss the local secrets, tools and resources that can help your business thrive and grow.