Addicted to Mobile, the New Cigarette - SXSW Interactive 2013 by SXSW published on 2013-03-16T20:38:31Z In many ways, mobile is the new cigarette. Like a pack of Marlboro Reds, this powerful machine of cool fits in our pocket so it can always be activated. Just as smokers have no compunction about going up to someone with a cigarette and asking to bum a smoke, mobile users have created a sense of understanding among mobile device-clad peers. It comes from shared experience. Mobile is how we connect with each other and how we keep company with ourselves. It’s still true that a PC can do plenty of things that tablets and phones can’t, but it’s that mobile device that is always with us. Sure, it can be a crutch, yes it’s addictive – but it is also indicative of a major cultural change. Doug Grinspan of Say Media, in conversation with Jeremiah Zinn of Viacom, will explore the shrinking divide between screens (TV, desktop, tablet, mobile), noting how media consumption and commerce habits have changed.