About WYSIWYS: What You See Is What You Spec'd - SXSW Interactive 2013 by SXSW published on 2013-04-23T15:37:05Z Responsive Design has been much vaunted as the way forward for web and mobile publishing design, flexible and affordable. Whilst a few major brands, Boston Globe, Grey Goose, Barak Obama have begun to explore the possibilities, best practices and platforms are still emerging. And with the touch screen experience and synced content across platform exciting consumers it is clear the web and mobile world need to become one and the same. Major issues still need to be addressed. With the goal being get the best user experience across all platforms, the panel will briefly explore the stand-out work so far, including The Times new (patent applied) mobile publishing platform and explore solutions to some of the key challenges, The end of a single design and how to develop systems and not pages, integrating responsive content with responsive advertising, navigation paradigms cross platform, content aware image sizing and why its important to, at first think small.