A.I. Apocalypse: The Evolutionary Virus - SXSW Interactive 2013 by SXSW published on 2013-03-12T00:08:16Z William Hertling, author of Avogadro Corp: The Singularity is Closer than it Appears, will read from his new novel, A.I. Apocalypse. Nominated for the Prometheus Award for Best Novel, and recommended by luminaries such as Brad Feld, Harper Reed, and Amber Case, A.I. Apocalypse explores how a computer virus based on evolutionary biological principles could evolve both sentience and a species culture. Hertling will also discuss trends in real-world artificial intelligence.