Art and Advertising: Two Sides of the One Sheet - SXSW Film 2012 by SXSW published on 2012-08-23T19:24:31Z The movie poster is dead! Long live the movie poster! Such are the proclamations that have cycled through the decades as movie poster design has ebbed from art form to dumbed downed marketing piece. Sometimes it rises to the former with a significant push from designers like Saul Bass and Neil Kellerhouse, but most of the time it recedes into the latter, wrenched down by the generic photomontages of studio film posters. However, in the last decade there’s been an interesting new wave taking place that brings these two disparate sides of the one sheet together. It’s being harnessed by collectible art boutique Mondo and embodied by artists (and panelists) Sam Smith, Justin Erickson and Akiko Stehrenberger; who are all striving to make movie marketing as engaging as the movie it’s representing. So how did this new wave take place and will it last? Can studios learn to embrace art in advertising? And can artists balance the advertising in their art?