"So fxck the bullshxt, I'm Audi. I'm on a mission, 'cus if I stay I'll go crazy."
- R.I.P. Guru of the Mighty Gangstarr Foundation.
NOTES TO SELF TO RELEASE TARGET MARKET [RECOIL] WITH DECON FEB 26
NEW ALBUM BOASTS FRESH MATERIAL AND FEATURES FROM FASHAWN, EVIDENCE, AROWBE AND MORE!
WATCH THE VIMEO NOMINATED VIDEO FOR "NOBODY" HERE:
Hailing from the northern Metropolis of Toronto, likeminded rappers Swamp Donkey and Roshin, producer/rapper BronzeOne, world renowned DJ/turntablist DJ Dopey and writer/illustrator Elicser unite to form Notes To Self, a collective dedicated to delivering a decidedly hip-hop ethos through numerous contemporary mediums. The highly dextrous vocalists of Notes trade verses with the adeptness of seasoned vets, sparking fire across Target Market's twelve tracks, set to be released on Decon February 26th. Each beat is nailed down with tremendous low-end, while horn and vocal samples humanize the tracks, jostled along with percussion. The aesthetic is familiar, yet the execution is timeless - Notes to Self are students of their genre, giving thanks to those who reigned before them, yet sharing in where rap music has currently landed by being musical contemporaries, drawing inspiration from both back home and the American market. The quartet immediately impressed Decon co-owner and creative brains trust Jason Goldwatch, who simply said "it's just so refreshing to see someone break some new rules."
Most recently, the rule of choice to break has been the sanctity of the classics - their use of visual effects with found footage, attention to detail and some very smart editing in the video for album Remix single "Nobody" featuring Cali legend Evidence repositioned rap heroes of the past as cohorts in the present to capture the attention of future fans… and it's working. Doing 50,000 Youtube views in its first weekend have turned the once-unknown collective into promising internet heroes with fans across the country and a label deal in the course of a month. On Decon Records, Notes to Self joins an impressive roster that boasts Pusha-T, Roc Marciano, and Freddy Gibbs to name a few, and opens the door for some potentially explosive collaborations in the future. "We’re fans of everyone on the label; it’s great to be a part of the team” said [rapper, Roshin]. That's the aim, at least.
TARGET MARKET [RECOIL] TRACK LISTING:
Today [I Wanna] w. Lee Gaul
All Of The Above [BBRC]
Nobody [Recoil Remix] w. Evidence
Oh My God [Life is so Hard] w. Arowbe
Mr. Polite w. Fashawn
Sky Light [InBetween]
Used to be Dark w. Lee Gaul
Mr. Polite [Remix] w. Fashawn
Living Room [Alternate Ending] w. Beatface
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Artist: Notes to Self
Song: Popular Music
Produced by Bronze One (of Notes to Self) & Book (of Beatface)
AKA BOOK & BRONZE for Heart on Sleeve
From the forthcoming Notes to Self project "Target Market [RECOIL]"
Illustrative Type by RUFFMERCY (ruffmercy.com)
Design by COS & PK