Your Brain on Audio, part one (Episode 3) by The Nielsen Audio Podcast published on 2019-05-13T19:55:30Z In these next two episodes, Nielsen Audio's Brad Kelly sits down with Professor Rob Potter from Indiana University and learns about using cognitive science to make better radio. Dr. Potter, who leads the Institute for Communication Research at IU, has spent decades studying how we react to sound and what that means for producers or marketers trying to capture the attention of listeners. Part one digs into how we've evolved to pay attention to audio, and why understanding some basic facts about how the brain works can help advertisers create more effective messages.
