Mobile Minutes - Episode 3 - App Store Search by Mobile Minutes published on 2016-04-26T06:52:23Z In this week's episode of Mobile Minutes, Ouriel Ohayon and Eric Seufert discuss App Store Search Genre Technology Comment by Cedric Verstraete 1 the biggest issue in play search ads is that you can't choose your search keyword, and you are mostly bidding against your own brand keywords. So you are paying for organic install that would otherwise be free. 2016/04/26 15:17:48 +0000