MKGN 25 - Westley Knight: Developing Empathy by MKGN published on 2018-09-07T14:05:23Z Being able to understand your users is critical to the success of your digital product. Generating empathy can be largely undervalued by those who don't engage with their users on a regular basis. Westley will take a look at the tools that UX designers use everyday, and how these can be used to help those further removed from the user to generate empathy and create a real connection, resulting in a better product for their customers. http://mkgeeknight.co.uk Genre Technology