SYS: Lynya Floyd by Michelle Martello published on 2020-11-13T13:43:20Z On smart tactics to get publicity for your business, media planning and outreach. 1:35 - her process to pull story ideas out of clients 5:55 - thinking of press as your appetizer 7:40 - the plethora of media opportunities 10:10 - how far in advance to plan for publication 13:40 - using LinkedIn and Twitter for relationship building 19:00 - what she’s encouraging people to focus on right now Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Well & Good, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, Seventeen. As a journalist, her articles have appeared in national publications like Money, Prevention, Cosmopolitan, Men's Health, and Parents. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR and more. When she’s not helping her clients put a megaphone to their message, she’s working as a National Board certified health and wellness coach in New York City.