Meet Content: Tim Jones on being strategic by meetcontent published on 2012-05-07T21:02:04Z Transcript: One of the ways you can overcome that is to give up on trying to control everything. It's not worth it. And focus a little bit more on being flexible and bringing people along and moving in the general direction, not necessarily the exact same way you would work. Resources are always a challenge. I know that's one of our favorite sob stories in education is “think of how little we have and how much more we could do if we just had more.” And I do think that is a genuine, legitimate challenge. You know, we talk about content strategy here. We believe that we pursue some approximation of content strategy here. We have no content strategists that work at N.C. State. Not a single person devoted to that full time or as a job title or anything close to that. We have no central social media staff at N.C. State. We don't have a single person doing just social media work or devoted to it full time. But it doesn't do a lot of good to think about what you could accomplish if only. The real heart of strategy is figuring out how to take what you have and be successful with that. One of the ways you can really improve what you're doing in the absence of resources is to be more thoughtful and more strategic in what you choose to pursuit and how you create structures and processes to advance those things.