Mina Records / Chile - Switzerland
Producer, DJ and label owner, Claudia Ayala likes playing with words in the same manner she manipulates sound. Her pseudonym Masaya refers to her surname, Ayala and also attests to her will to push forwards and explore the electronic world as “mas alla” means “further” in Spanish, which is the mother tongue of this young Swiss miss, originally from Chilli but established in Lausanne since the tender age of 2.
She was an ardent lover of music from a very young age, she participated in events organised by the local Chilean community but had her main musical flash at the age of 15 when she discovered the tantalizing existence of clubbing. House resounding in her ears, her world capsized. For the next 7 years she became hooked by clubs, and naturally, the Lausanne club scene, she haunted all the major night spots between Geneva and Zurich. As the years passed she was captivated by new sounds, house and then electro.
On her return from a trip to Ibiza, she entered a DJ competition. After having improvised a few months behind the turntables, she wanted to test the feeling of playing to a dance floor. Paul Oakenfold, member of the jury, gave her an enlightening pep talk before her set and her ensuing performance won her a residence at the famous D! Club, one of the most prestigious house clubs of all time. It is now 12 years that Masaya has been performing regularly in the old cinema reconverted into a temple of the night. 12 years marked by a progressive evolution towards minimal, liquid house, haunted by muffled, dubby vibrations. Her universe had seduced many and today, she not only plays regularly throughout Switzerland but her charms have also spread internationally to places such as Italy, Germany, Belgium and Russia.
She has an exciting radio programme on the prestigious Couleur 3 radio station, (the most important in Switzerland). Her show is called 'Atakama', a luxurious avant-garde taste of all that's new in electronic music. It features anything and everything she's listening to at the moment from ambient to hip hop and beyond.
From 2005 Claudia Ayala started producing and following a handful of EPs on labels such as NUM, Perspectiv or Meerestief, she decided to create her own stable: Mina Records. “Mina" means "pretty girl” or “gorgeous chick” in Spanish. She explains “I wanted to nourish the feminine touch in music, be it produced by a man or a woman, and sustain the music I love by choosing and proposing it to others”. Tribal vibes, hypnotic voices, seductive atmospheres - these are all things you can expect to hear on Mina Records. Among some of the artists she has signed are Swiss talents like Ripperton, Agnes and Chaton, as well as international producers like Rene Breitbarth, Pawas, Clara Moto or Sei A. Mina Records has just brought out its 17th production and in parallel there's a new challenge in the air: MAS Records is in the pipeline - a personal and specific label dedicated to Masaya's own productions.