Pamela Warhurst CBE: 'Growing a New Normal' by Liverpool John Moores University

Pamela Warhurst CBE is a British Community Leader, Activist and Environment Worker. Lecture entitled "Growing a New Normal"

Pam cofounded "Incredible Edible", an initiative begun in Northern England dedicated to growing food locally by planting on unused land throughout the community, she called it propaganda gardening.

She also co-founded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan, counting over 100 groups in the UK and 600 world-wide. Incredible Edible empowers ordinary people to take control of their communities through active civic engagement, redefining prosperity through the power of small actions.

Today Pam chairs the Incredible Edible Network, supporting and amplifying the work of groups around the UK, she also chairs Pennine Prospects which works with local authorities, government agencies, businesses, voluntary organisations and the local community to deliver a range of initiatives including the objectives of the “Heritage Strategy for the South Pennines”.

She is currently developing an expression of Incredible Edible across the Northern Power House called Incredible North and works as part of a global network of social entrepreneurs, as an Ashoka Fellow.