Lil' Chief Records Auckland Lil' Chief Records is an Auckland, New Zealand, based record label and musical collective formed in 2002. We have been fortunate enough to have been able to release some of the best indie pop artists of recent times, who through some magical serendipity happen to be our friends and neighbours. Enjoy! DEMO POLICY If you would like us to hear your music, you are welcome to send us a message with a track here, but please note: 1. We are currently interested in New Zealand artists only 2. You should first familiarise yourself with our recent releases and ask yourself if the music you are making actually fits. We are an Indie Pop/Rock label. Please do not send us your unsolicited demos via email.